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#MMSocialReport October 12, 2018

It’s a whole new (augmented) reality here on the Internet! While Facebook and Instagram are debuting new features, Snapchat tries to save itself from doom, and it’s time to say goodbye to Google Plus. Keep reading to find out more deets on the latest social media news.

1. Google Plus Will Be Shut Down After User Information Was Exposed

by @daiwaka via @nytimes 

Goodbye, Google Plus. Google has announced that it will shut down Google Plus, the company’s long-struggling answer to Facebook, after it discovered a security vulnerability that exposed the private data of up to 500,000 users.

2. Snapchat debuts unscripted and scripted Snap Originals

by @karissabe via @mashable

Snapchat is just trying to keep up with other popular platforms and created a new feature called Snap Originals, a lineup of original scripted and unscripted shows. Snap Originals can be found on Snapchat’s Discover page and resemble Netflix originals. Currently, the shows available now are Endless Summer, Class of Lies, and Co-Ed, but there are more coming soon.

3. Facebook Rebrands Camera Effects Platform, Expands Program to Instagram

by @RobertWilliams via @socialmedia2day

Facebook is bringing Spark AR, its renamed augmented reality software, to Instagram. Expect new filters for your goofy story selfies.

4. Instagram says its A.I. can track down bullying in photos

by @TrevorMogg via @DigitalTrends

Instagram is trying to combat cyberbullying with artificial intelligence. Instagram already has a number of systems in place that automatically spots hurtful behavior like nasty comments, and now it’s turning to its AI software to screen potential images and captions that could be used to bully people on the site.

5. Facebook now lets you post 3D photos that jump out of your Newsfeed

by @ians_india via @EconomicTimes

Photos will soon be popping out of your Facebook newsfeed with the latest release of 3D photos. To create a 3D photo using your smartphone, start by capturing a photo in Portrait mode and then simply share it as a 3D photo on Facebook. Watch the photo come to life by panning and tilting the 3D photo. How cool is that?

MM’s Pick of the Week!

A Meme is Born? A Star is Meme? The new film A Star is Born has been memed all over social media. Give it a read if you need a laugh after watching the film. I’m not crying, you’re crying.

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies small businesses and corporations alike. Need help with your social media? Email Lauren today.

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