Hotel Commonwealth, the Official Hotel of the Boston Red Sox, is an independent boutique hotel in the heart of Kenmore Square, steps from Fenway Park and Boston University. Guests love Hotel Commonwealth for their unscripted hospitality and ‘of service’ mentality, not to mention large, comfortable guest rooms and award-winning on-site restaurants Eastern Standard and Island Creek Oyster Bar.
Hotel Commonwealth wanted to use social media to promote business while emphasizing their brand pillars with a local flavor. They started by doing it in-house, but soon realized they needed a professional agency to get the results they wanted.