WEBINAR: Social Media Pain Points for Hotels, Inns, and Resorts

Wondering what our top tips for hotels, inns, and resorts are?! As proud sponsors of the 2019 New England Inns & Resorts‘ Annual Conference, Metter Media was excited to gather feedback from hotel, inn, and resort owners and staff members on their top social media ‘pain points’ — the issues that are currently stopping them from having a social media presence that meets their goals while working with their schedules. We decided to address these pain points and provide tips for how to tackle them in our November 2019 webinar, our second webinar with NEIRA!Continue reading

Breakdown: Instagram Stories v. Snapchat Stories

It seems like just yesterday the entire internet was freaking out about Instagram stealing the stories function from Snapchat. People were laughing in the face of Instagram stories, convinced it wouldn’t be able to overtake the Goliath that is Snapchat.

 

Fast-forward two years later… and here we are. Snapchat stock has been plummeting, due to some posts by the ultimate influencers Rihanna and Kylie Jenner, and Instagram stories are blowing up with 400 million daily active users. They’ve even introduced new emoji reactions to the stories, similar to their parent company, Facebook. Internet influencers have been flocking from Snapchat to Instagram to reach their audience, simply because viewership is so much higher on the photo-sharing app rather than on the…other…photo-sharing app. In fact, many influencers have taken to posting the same stories taken and edited on Instagram to their public Snapchats. Many think that Instagram just has a better platform. But is that true?

Let’s dive in.

 

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#MMSocialReport Feb. 16, 2018

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There’s a lot of exciting social media news this week! Instagram is testing its screenshots, identifying, and re-sharing functions. Facebook has a new Lists feature and is testing the ‘Downvote’ option. At the same time, Snapchat’s Snap Map allows you to follow social trend around the world — on a new web platform. Read more about the social media trends this week in our #MMSocialReport:

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#Thankful: Metter Media’s Favorite Social Media Features

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Thanksgiving: a time for mashed potatoes, avoiding politics at the dinner table, post-dinner naps, and, of course, giving thanks.

While we have plenty to be thankful for this year here at Metter Media — our amazing clientele, our stellar team of kickass women, and a Pinterest-worthy office right in the heart of Central Square — our team is taking some time to be thankful for the brilliant updates and features that we’ve seen on social media this year.

Here are some of our favorites:

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Facebook Stories: Imitation, But Not Flattery

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They say imitation is the sincerest form of flattery. That may be true in some situations, but when you’re one of the most successful social media networks in the world, does imitating your competition help or hinder your success?

Don’t get me wrong, I love a good Story — but when I want to post a Story, I go to Snapchat, because that’s what it’s for.

Working in the social media world, I spend a lot of time thinking about and posting content. But lately, I’ve been finding it difficult to decide which app to post to, because they all have overlapping features — and, frankly, overlapping audiences.

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