ICYMI – Snapchat teamed up with Tribeca Film Festival to find the best Snap short, Instagram users can now see your direct messages in plain view, and Facebook AND Twitter decided to allow brands to directly message you (with some possible ads). All this and more on this week’s #MMSocialReport!
This week in social media, local Facebook ads get more advanced, the case for businesses on Instagram gets even stronger, and Snapchat achieves game-changing views per day. All this and more in the #MMSocialReport!
As fall rolls in, social media evolves with new Facebook features, increasingly creative brand Instagrams, and new legitimacy for Snapchat Producers.
Your website serves as a virtual home for your business, and contact information, menus, and social links serve as its foundation. These are all necessary details for any restaurant website you build.
Think about your site as your home: there are really only a few rooms that give you the chance to express yourself. There are a few luxuries you can add to this home, such as online ordering, gift cards, and a restaurant-loyalty program, all of which enhance the website experience; however, you only have few pages to really make your website stand out, reveal the culture of your restaurant, and feature exciting happenings.
You may need to renovate and build a new addition, and in comes your new blog.
There aren’t many restaurants venturing into this space. Managing a restaurant blog is a time commitment; it requires a creative mind, and it means you’ll have to constantly update your website. However, the positives outweigh the negatives. Even if you’re only blogging once a month, that one post is building your brand, speaking directly to your customers, and keeping your restaurant on guests’ minds.
Many restaurant owners don’t know how to get started with blogging. To help inspire you on this new venture, check out these examples of restaurants who blog with finesse. (Click on the images to enlarge.)
Twitter, Facebook, and Instagram are adding new features left and right. However, increased functionality also means a growing need for monetization. This week, we can see both sides of this double-edged sword: Instagram’s going to post more ads, but hey, you can use Twitter in landscape mode now.
To make your brand stand out from all the others, it’s important to have a plan to help navigate the fast-paced world of online marketing. In this week’s Social Report, we cover a few of Instagram’s latest photo features and how marketers can use them to their advantage.
In other news, Facebook made some female-friendly changes, and our own Lauren Metter shares a bit about our story with IM Boston.
It’s no secret that people gravitate towards emotional words. Whether it’s a sentence that makes us feel wonderful or a couple of simple words that invoke sadness, emotional language is universally intriguing. That sense of curiosity can easily be a motor that moves a reader’s hand to their mouse to perform that ever-sought-after “share.”
In his blog post last month, Barry Feldman, a content marketing consultant and social media advisor, discussed the idea of writing emotionally charged headlines as sort of a science. Turns out, the emotionality of certain words and phrases is measurable in a quantitative way.
In case you haven’t noticed, the Internet is becoming super casual. This is evident not just in the content that we create and share, but in the type of apps we use as well. There are definitely professional apps available for social networking and productivity, but you can’t deny the popularity of certain casual apps (Tinder, Cuddlr, you get the picture.)
The best marketing professionals are the ones paying attention to these types of apps and other social media trends so they can find the best way to reach a new age of consumers.
In January, I wrote this post about @BrandsSayingBae, and how big brands on Twitter try too hard, try the wrong things, and come off the wrong way.
If you’re wondering if things have changed since that account went viral, they haven’t.
The most diligent and recent offender? Italian-themed restaurant chain, Olive Garden, of course!
Imagine Dragons fans got an awesome surprise on Sunday during the GRAMMY Awards.
The chart-topping rock band made a surprise appearance during a break in the show… but it was much more than just a performance. It was an approximately $8 million commercial spot for Target’s #MoreMusic campaign, and the first live GRAMMYs advertisement. The result? #ImagineDragons and #MoreMusic took the social media world by storm.
But Target’s not the only large corporation to recently fuse televised events with viral marketing.