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Tag: paid social

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Is paid social necessary on Facebook?

Dear Metter, I keep hearing that I need to put money behind my social posts for them to actually be seen. Is this true? Is paid social the only way I can guarantee that my content is reaching the right audience? — Anonymous

Let this sink in … there is only one feed and 90 million small businesses on Facebook. With more users joining each day, it is more important than ever to have a social media strategy in place that will get your content in front of the right people.

But, how do you get it there?

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