This week’s #MMSocialReport is all about Twitter! Get the scoop on how #SuperbowlXLIX ruled the country’s conversations, where the happiest Twitter users live, and all about the network’s three new features for 2015!
It’s Okay Not to Tweet About the Super Bowl
With every widely televised event like the Super Bowl comes a barrage of live tweets taking over your feed. We’re all watching the same thing, yet we feel the need to tell each other about it, too.
But that’s exactly the fun of it – live-tweeting a TV show or award show or sporting event lets you share an experience with people around the country (or world), and it can be pretty enjoyable to read everyone’s opinions and witty remarks.
That is, until The Brands come in. People on social media know when they’re being sold to and we finicky millennials don’t like it, so what marketers have to do is be creative when jumping in to popular conversations. Be part of the conversation, if you insist, rather than trying to dominate it. And don’t be all bold about it, OKAY? But there is a fine line between creativity and simply trying too hard.
5 Examples That Prove Big Brands Shouldn’t Say ‘Bae’
The Internet is a giant breeding ground for hilarious and insightful material. A recent shining example is a new Twitter account dedicated entirely to big corporations using completely inappropriate teen slang such as “bruh,” “yas,” and most importantly, “BAE” on the platform.
For those completely behind on the times, bae is an acronym meaning “before anyone/anything else,” and is sincerely used, on occasion, as a term of endearment for one’s significant other. But most often, it is ironically used to describe objects one feels especially passionate about. Bae is largely the subject of memes.
Land Your Next Job Through Social Media
You have a reputation.
That’s right – just about everyone on the internet does, and it’s based on all the things you post on your social media accounts. If you’re looking for a job, this should be one of your top concerns.
Business professionals are looking more closely at potential employees’ social accounts than ever before. You can prepare by polishing up your LinkedIn profile, but know that your online reputation extends into personal accounts like Facebook, Twitter, and Instagram as well.
Metter Media Social Report, Jan. 24, 2015
In this week’s #MMSocialReport – tips to enhance your visual content, an insightful analysis of the New York Times‘ year in social media, the complex relationship between technology and stress, and some of the best blogs on the internet you should be watching.Continue reading
Social Media Saved the TV Show
Remember those days when sharing your love for a TV show was relegated to creeping on internet forums or gushing about the last night’s episode by the water cooler with your coworkers? When your favorite TV show was cancelled, it was cancelled. And no amount of internet forum griping was going to save it.
8 Simple Tips for Twitter Beginners
Welcome to Twitter, the world’s top short-form social media platform! With over 100,000 users signing up daily, you’re not alone, so don’t be afraid. The “rules” seem tough to learn, and posting may appear to be daunting, but Twitter is fun and welcoming — we promise. But 44% of users sign up for an account and then never tweet. We’re here to fix that. Here are some rules and basic etiquette that every new Twitter user should know:
Metter Media Social Report, Jan. 16, 2015
Will WhatsApp reign for long? Are your grandparents making their marriage official by posting it on Facebook? What the heck is going on with Google Glass? These questions and more, answered in this week’s #MMSocialReport.Continue reading
10 Social Media Marketing Conferences to Watch in 2015
A conference to a marketer is similar to a festival for a music fan – both attend their respective events to see the top people in the field and mingle with others who share their interests. When you’re there, it feels like a vacation because you’re enjoying yourself while also learning from one person and sharing something new with another (okay, you’re still at a work event, but you’re not at your desk!).
There are a ton of seminars covering a broad range of general marketing areas from social media and SEO to content creation and advertising. Here’s a list of 10 hand-picked social media marketing conferences happening in the US that should be on your radar this year to keep up-to-date on the latest trends and best practices, enjoy insightful talks from our industry’s influencers, and maybe even make some new marketing-loving pals while you’re at it:
Metter Media Social Report, Jan. 9, 2015
ICYMI: Facebook has acquired a tech startup and 2015 has been deemed the year of the crowd. Of all the blog posts and articles floating around the Internet this week, we’ve rounded up a few useful posts you may have missed, covering news, trends, and features.Continue reading