Back in October 2018, Metter Media was thrilled to land its first law client — The Whistleblower Law Collaborative. The Whistleblower Law Collaborative is one of the nation’s leading whistleblower law firms representing persons or companies who learn of fraud and step forward to expose wrongdoing.
“My sense is that law firms are really behind on social media. They need a strategy.” — Suzanne Durrell, Co-Founder of The Whistleblower Law Collaborative
The firm specializes nationwide in cases involving violations of the federal and state False Claims Acts as well as violations of laws regulating securities, taxes, commodities and futures, customs tariffs and duties, foreign practices, and the banking industry. They have a track record in protecting public health and safety, bringing criminal wrongdoers to justice, preventing further fraud, and standing up for clients who had the courage to bring illegal practices to light.
What sets them apart? For one, their success. Over the past 15 years, this group of attorneys has helped the government and taxpayers recover billions of stolen dollars — including the largest False Claims Act case settlements in both 2017 and 2018. Amazing! Secondly, the firm’s history. These six lawyers have more than 64 years of combined experience working as government attorneys. As a result, the firm’s prior civil and criminal experience as fraud prosecutors gives them an inside view of what makes a successful whistleblower case.
At the outset, our social media goals were to 1) grow their follower base, which we did +670%, and 2) better position them on social media as the powerhouse they are.
“You guys are so easy to work with, so quick, so responsive, so on point. We’ve gotten great feedback, including from fellow lawyers and my kids who are in their 20s. Our goal was to really have a more robust, targeted, consistent social media presence. And I think we’ve got that.” — Suzanne Durrell
Below are a few of the campaigns Metter Media has created for The Whistleblower Law Collaborative, including #CaseStories, #CaseArchives, #WhistleblowerTip, #Whistleblower101, and more.
#CaseStories
The team at Whistleblower Law Collaborative asked us to create bite-size content built for social media so the general public could better understand the types of cases they settle. Below is one of these #CaseStories videos, detailing a $704 million penalty paid by Serono, a Swiss manufacturer of an AIDS treatment drug. The firm represented the whistleblower in this case. This video was watched more than 11,000 times, and that’s on Facebook alone!
#CaseArchives
Our #CaseArchives series celebrates the anniversaries of the firm’s notable case settlements. They loved the rolling number to build excitement — and to emphasize the large dollar amount! This landmark case was the largest False Claims Act recovery of 2018.
https://www.facebook.com/WhistleblowerLawCollaborative/videos/372883273599942/
#WhistleblowerTip
Part of a good social media presence is offering your audience information and advice. On social media, we generally aim to entertain, delight, inform, and inspire. We lean heavily into the “inform” strategy for The Whistleblower Law Collaborative, offering the firm’s audience tips for blowing the whistle. These graphics are highly personalized — each lawyer presents a different tip each time.
https://www.facebook.com/WhistleblowerLawCollaborative/photos/a.775306849213829/2583708985040264/?type=3&theater
#Whistleblower101
Another informational post, this time in a Q&A format. We gathered questions often asked by the firm’s past clients and prospective clients and filmed short, <60 seconds replies. These posts do incredibly well, often receiving comments like “great information!”
For updates like these and more, follow The Whistleblower Law Collaborative on Facebook, Twitter, and LinkedIn.
Need help with your social media? Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Email Lauren today.
