Social media outlets are making it easier to get all the info you want and nothing you don’t. The latest updates on Facebook, Snapchat, and Twitter are all about personalization, aiming to cultivate and keep track of all the different ways people use these apps.
To make your brand stand out from all the others, it’s important to have a plan to help navigate the fast-paced world of online marketing. In this week’s Social Report, we cover a few of Instagram’s latest photo features and how marketers can use them to their advantage.
In other news, Facebook made some female-friendly changes, and our own Lauren Metter shares a bit about our story with IM Boston.
As smartphone use increases across the world, social media is becoming more intelligent. Apps are learning what we like (whether you like it or not) and are using this information to let us communicate – and shop – with just one touch. Meanwhile, the information our phones learn about us is also surprisingly useful for solving real world problems, too (like traffic!).
Social media technology is constantly being developed and used in different ways to capitalize upon its benefits, for both brands and individuals. It’s a perk for both parties (companies have new ways of reaching customers, and as personal users we get a whole new range of apps and features) and the developments help emphasize the whole reason we’re on social media to begin with – community.
This week, Instagram users are able to find your photos more easily thanks to a new crop of third-party search engines, two Romanian widows helped cure people’s loneliness via Facebook, and today, Snapchat explores Boston through the eyes of those who live here.
This week in the #MMSocialReport, social media seeks to fill the gaps left by traditional media. Whether that’s offering new ways for people to connect, utilizing networks to provide disaster-relief information, or promoting artists and businesses who would otherwise fly under the radar, the significance of social media grows with every innovation. We’re happy to be along for the ride.
Unless you’re a social media manager, finding ways to make every platform work for you can be difficult and time-consuming. But more and more social apps and sites are adding labor-reducing features to make lives easier. Don’t like what you see on Facebook? Facebook will change the default algorithm for news feeds. WhatsApp is going to offer calling service to anyone with an Internet connection, and Twitter is trying to eliminate the steps of reported abusive content by automatically hiding it from your timeline. With these developments and more, life is getting easier for everyone.
Innovation is in the air, and brands and platforms alike are striving to make themselves bigger, better, and more widely used. Whether that be tweeting about the Game of Thrones premiere, introducing new features, or battling the competition, this week has been full of innovative moves by big players.
More than ever, social media channels are listening to the preferences and concerns of their users, and the result is a constant evolution of the apps and sites we love. This week, Twitter launched its homegrown alternative to Storify, and added promoted tweets to user profiles. Facebook targeted THOSE people on your newsfeed with a new service for parents, and Yik Yak founders discussed staying true to their niche following. Lastly, Snapchat execs addressed the concerns about privacy, bugs, and transparency in an exclusive and rare interview. Ch-ch-ch-changes!
Yesterday, Facebook’s F8 Conference yielded big news for the platform. Throw in Instagram’s new app for collaging and Twitter’s new partnership with FourSquare, and you’ve got one heck of a week for social media news! Read all about it in this week’s #MMSocialReport!
Social media capabilities are improving! This week, bitly announced deep linking for mobile apps, and Twitter partnered with a top music service so you can stream songs in your tweets. We also answer the big question – what is Facebook doing to adapt to new trends, both good and bad?
Finally, let’s look at some strategies to keep your cool around people on the Internet who make you want to set your computer on fire.