Tag: social media

Metter Media Social Report, April 3rd, 2015

More than ever, social media channels are listening to the preferences and concerns of their users, and the result is a constant evolution of the apps and sites we love. This week, Twitter launched its homegrown alternative to Storify, and added promoted tweets to user profiles. Facebook targeted THOSE people on your newsfeed with a new service for parents, and Yik Yak founders discussed staying true to their niche following. Lastly, Snapchat execs addressed the concerns about privacy, bugs, and transparency in an exclusive and rare interview. Ch-ch-ch-changes!

The Language of Emotions: Making an Impact With Headlines

It’s no secret that people gravitate towards emotional words. Whether it’s a sentence that makes us feel wonderful or a couple of simple words that invoke sadness, emotional language is universally intriguing. That sense of curiosity can easily be a motor that moves a reader’s hand to their mouse to perform that ever-sought-after “share.”

In his blog post last month, Barry Feldman, a content marketing consultant and social media advisor, discussed the idea of writing emotionally charged headlines as sort of a science. Turns out, the emotionality of certain words and phrases is measurable in a quantitative way.

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Inspiring Women to Follow on Social Media

To wrap up Women’s History Month, the Metter Media team rounded up a list of all the women who inspire us on social media. From local ladies who we admire for their hard work and success in male-dominated industries, all the way to super-famous celebrities who use their fame to spread positive messages of female empowerment, we chose people who are positive role models changing the world around them for the better via Twitter, Instagram, and YouTube. They add more meaning to our feeds, and we hope they inspire you, too!

abbi jacobson alex guarnaschelli alexis wilkinson amy miles amy poehler anna kendrick arianna huffington aubrey plaza britni danielle CA webb claudya martinez danielle olsen diana johnson emily sweeney emma watson felicia oreb ilana glazer janet mock jeanne hopkins jenny slate jessie j joanne chang kate holowchik kelly oxford laci green laverne cox lena dunham lindy west megan johnson meredith walker rhianna pratchett sara horowitz smart girls smart girls at the party social media staceyann chin trish fontanilla viviana hurtado women women to follow women's advocates women's history month

Metter Media Social Report, March 27th, 2015

Yesterday, Facebook’s F8 Conference yielded big news for the platform. Throw in Instagram’s new app for collaging and Twitter’s new partnership with FourSquare, and you’ve got one heck of a week for social media news! Read all about it in this week’s #MMSocialReport!

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Metter Media Social Report, March 20th, 2015

Social media capabilities are improving! This week, bitly announced deep linking for mobile apps, and Twitter partnered with a top music service so you can stream songs in your tweets. We also answer the big question – what is Facebook doing to adapt to new trends, both good and bad?

Finally, let’s look at some strategies to keep your cool around people on the Internet who make you want to set your computer on fire.

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Why Brands are Getting Up Close and Personal

Informality and the Customer Experience

In case you haven’t noticed, the Internet is becoming super casual. This is evident not just in the content that we create and share, but in the type of apps we use as well. There are definitely professional apps available for social networking and productivity, but you can’t deny the popularity of certain casual apps (Tinder, Cuddlr, you get the picture.)

The best marketing professionals are the ones paying attention to these types of apps and other social media trends so they can find the best way to reach a new age of consumers.

advertising marketing social media social media marketing social media tips

Metter Media Social Report, March 13th, 2015

Twitter’s new TV Timelines, changes to Swarm, how the Internet celebrated #InternationalWomensDay, and some annoying social media habits you should avoid if you’re heading to #SXSW – all this and more in this week’s #MMSocialReport!

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When Brands Enter Fandoms

In January, I wrote this post about @BrandsSayingBae, and how big brands on Twitter try too hard, try the wrong things, and come off the wrong way.

If you’re wondering if things have changed since that account went viral, they haven’t.

The most diligent and recent offender? Italian-themed restaurant chain, Olive Garden, of course!

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Metter Media Social Report, March 6, 2015

This week in the #MMSocialReport, we cover new ad features for Instagram and Twitter, Facebook’s new policy on likes, a look into Shake Shack’s beauteous social media, and why digital marketing is a necessity for business! 😉

advertising boston facebook instagram shake shack social media social media marketing twitter

Metter Media Social Report, Feb. 27, 2015

In this week’s #MMSocialReport, we take a look at a new service for Reddit users, the effect that ABC’s “Shark Tank” has on the apps featured on the show, Twitter’s anti-harassment initiatives, a new ad feature for Pinterest and an update to gender identity options on Facebook. Progress, it’s happening!

boston facebook pinterest Reddit Snapchat social media social media marketing twitter

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