8 Social Media Related Gifts You Can (Probably) Get In Time For Christmas

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Here at Metter Media, we know busy schedules can sometimes lead to putting off non-work-related tasks to the last minute. This holds true for family birthdays (overnighting your mom’s card), doctor’s appointments, and yes, holiday shopping.Continue reading

10 Holiday e-Cards for Social Media Fanatics

Being the social media fanatic you are, e-cards are probably on your list of things to share. Actually, you probably send them out randomly for no reason at all, just because they’re fun and you can. Now it’s the holiday season and there’s a valid occasion to do so! But don’t worry if you’re not the most creative one in the bunch. Digging around someecards to find the most relatable notes you and your like-minded friends will understand and love turned up these results (click each one to send it via email directly from the site):

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Metter Media Social Report, Dec. 12, 2014

Facebook is open in one window, Feedly in another, with TweetDeck crankin’ away and LinkedIn somewhere in your 47 tabs. You’re busy and probably don’t catch every social-related blog post that went out this week. So, here’s our weekly roundup of useful posts you may have missed, including links to valuable content or insight for your social media needs.

1. How to Improve Your Tweets Using Twitter Analytics

by Greg Miller via @smexaminer

Twitter

This simple how-to will help you understand what your Twitter audience wants and when they want it, and allow you to craft effective updates to be scheduled for the best times. It’s all broken into four sections: gathering activity, exporting data, discovering times, and finding the most engaging tweets.

2. 9 Skills to Look for When Hiring a Social Media Specialist

by @annrodriguez021 via @b2community

Hiring a social media specialist? Just because someone is active on Facebook and Twitter, it doesn’t mean he or she is fit for the role, as there is A LOT more to it than just posting and following people. Read through this post to learn more about nine key traits – social media listener, relationship expert, effective writer, image specialist, viral specialist, social media mathematics, risk manager, strategic thinker, social innovator – and what they mean.

3. Facebook Launches Call-to-Action Buttons on Business Pages

by @lkolo25 via @HubSpot

 

FB CTA example

Yes, this is a thing now; however, the feature isn’t available to everyone just yet. It will roll out in the U.S. over the next few weeks and worldwide starting in 2015, but is something you should keep an eye out for. The seven pre-made options for page admins are: Sign Up, Shop Now, Contact Us, Book Now, Use App, Watch Video, and Play Game.

4. 3 Key takeaways from Facebook’s Privacy Update

by @JaneSusskind via @socialmedia2day

Facebook has updated privacy settings… again. If you haven’t read through it yet, or you have but don’t know what has changed, here are the three main parts to make sure you’re aware of.

5. The Evolution of Social Media 2004-2014: The Good, the Bad, and The Ugly of It!

article by @AmbikaWrites via @Dazeinfo

Infographic by MediaVision

Evolution of social media

This is a really cool breakdown of social media over the last 10 years. Do you know or remember what was big in 2004? I surely don’t. Between charts, quotes, and stats, this article talks about highlights and impact of social media through the time frame. A great weekend read!

Metter Media LLC is a Boston-based social media management company that implements community-based, localized social engagement strategies for small businesses and corporations alike. Need help with your social media? Email Lauren today.

 

5 Alternative Tools for Social Media Managers

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Are you managing multiple accounts and their social profiles? Do you feel like you’re getting notifications and alerts all over the place, or that you can’t keep up with (un)following other users? What about when you’re managing different accounts across a range of industries – how do you keep up with what interests each audience?

We all know about and/or use tools like TweetDeck, Hootsuite, and HubSpot, but even with them, things can get still get crazy! If you do a Google search for helpful tools, the same ones pop up over and over again, so we put together a few underrated, time-tested services and apps we think you should give a try.

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RECAP: Twitter Q&A With Jake From State Farm

Metter Media Chats With Jake from State Farm

Everyone knows the infamous man in khakis: Jake from State Farm. He’s on the phone with your husband at 3 o’clock in the morning, wearing a red polo and sounding hideous. When we discovered Jake had his very own Twitter account, @JakeStateFarm, we had to follow along and see what this crazy insurance agent of the night had to say. After noticing that what he had to say was a lot, we knew a Twitter Q&A was in order. See what went down below!

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Social Media Tips From #Boston Pros!

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Remember our all encompassing, sightly mind-blowing round-up of who to follow on Twitter in Boston? If not, we highly suggest clicking HERE to see who made the cut, and then clicking HERE to subscribe to that list on Twitter.

Don’t worry, we won’t say the word “click” again.

Well, since the birth of that list, we’ve reached out to our Twitter pros in hopes that they’d break off a piece of their social media wisdom. Below you’ll find the results: a magnificent cornucopia of tips, advice, and general online community wizardry, all available at your disposal.

So go ahead — read up and tweet out. Because when it comes to Twitter, it’s totally awesome to follow, but it’s totally awesomer to lead.

Oh, and that promise about no more clicking? We take it back. CLICK AWAY!

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YES, Twitter Parties Can Get You in Trouble

In 2014, it isn’t weird to have Internet friends… so why not have Internet parties?

That’s actually a thing on Twitter. Not to be confused with a tweetup (an in-person meet up with fellow tweeps), a Twitter party is a virtual “party” hosted in real-time on the Twitter platform, most commonly by a company or influencer to build brand awareness. Many are even moderated by an expert panelist. Given a particular topic, a hashtag is determined and announced prior to the event’s scheduled date/time.

For example, @ResourcefulMom mediated a discussion with @Entenmanns on National Donut Day, using donut giveaways as an incentive while spreading awareness about their donuts and the brand’s charitable efforts toward Salvation Army.

Seems cool, yes? And simple. And harmlessly beneficial.   HOWEVER…   When brands involve contests and/or giveaways in their Twitter parties (which is pretty often), they may possibly be directly or indirectly violating the Federal Trade Commission (FTC)’s rules when using the social platform to promote their brand(s)/product(s).

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11 Social Media Features We WISH Existed

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As professional social media fanatics, we at Metter Media spend a LOT of time online. Because of that, it should come as no surprise we have plenty of ideas that could make our (and everyone else’s) experiences better on social networking.

Sometimes that article about the new iPhone could really use a Macarena baby GIF — that Facebook won’t allow. Or you get a Twitter notification on your phone that you can’t read because someone sharing the account already opened it and it disappeared before your very eyes. And it’s beyond frustrating.

In the midst of scheduling posts, sharing cat pictures, and lightheartedly making fun of each other, the MM team came up with our top social media gripes that we’d love to see solutions to — soon.

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