Here’s to the end of a spectacular year here at Metter Media. 2015 gave us some of the best Twitter moments, funniest Snapchat stories, and the greatest dance moves to ever be on YouTube. Here, we gathered some of our favorite articles of the year, highlighting special moments, special people, and the hard work that goes into creating connections every day on social media.
When following a large, community-focused social media account, it can be easy to overlook the fact that it is run by an actual person, or if you’re like us, you wonder how such a thriving and well-loved account began. Today we go straight to the source with Javier Mejia, founder of the nearly 40,000-follower-strong @IGersBoston Instagram account, to get some answers. Below, he discusses his inspiration, how he manages it all, and the astounding support of the local photography community.
To make your brand stand out from all the others, it’s important to have a plan to help navigate the fast-paced world of online marketing. In this week’s Social Report, we cover a few of Instagram’s latest photo features and how marketers can use them to their advantage.
In other news, Facebook made some female-friendly changes, and our own Lauren Metter shares a bit about our story with IM Boston.
As smartphone use increases across the world, social media is becoming more intelligent. Apps are learning what we like (whether you like it or not) and are using this information to let us communicate – and shop – with just one touch. Meanwhile, the information our phones learn about us is also surprisingly useful for solving real world problems, too (like traffic!).
Social media technology is constantly being developed and used in different ways to capitalize upon its benefits, for both brands and individuals. It’s a perk for both parties (companies have new ways of reaching customers, and as personal users we get a whole new range of apps and features) and the developments help emphasize the whole reason we’re on social media to begin with – community.
This week, Instagram users are able to find your photos more easily thanks to a new crop of third-party search engines, two Romanian widows helped cure people’s loneliness via Facebook, and today, Snapchat explores Boston through the eyes of those who live here.
This week in the #MMSocialReport, we cover new ad features for Instagram and Twitter, Facebook’s new policy on likes, a look into Shake Shack’s beauteous social media, and why digital marketing is a necessity for business! 😉
In this week’s #MMSocialReport, we take a look at a new service for Reddit users, the effect that ABC’s “Shark Tank” has on the apps featured on the show, Twitter’s anti-harassment initiatives, a new ad feature for Pinterest and an update to gender identity options on Facebook. Progress, it’s happening!
This week in the #MMSocialReport, we take a look at the top social media influencers on Twitter, Facebook’s new ad features, an interview with the elusive Boston Yeti, Snapchat’s revolutionary new capabilities, and a tool that can predict how retweetable your content is!
This week’s #MMSocialReport is all about Twitter! Get the scoop on how #SuperbowlXLIX ruled the country’s conversations, where the happiest Twitter users live, and all about the network’s three new features for 2015!
‘Sup social fam. While you were eating/drinking/sleeping/staring wistfully out at that snowy abyss or deciding how much whiskey was necessary to begin shoveling, we at Metter Media were, of course, on the Internet. And Twitter, of course, is still swarming with blizzard-related tweets, hashtags and memes. (How else do you expect us to respond to anything going on in the news?)Continue reading