Metter Media Social Report, April 24, 2015

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Unless you’re a social media manager, finding ways to make every platform work for you can be difficult and time-consuming. But more and more social apps and sites are adding labor-reducing features to make lives easier. Don’t like what you see on Facebook? Facebook will change the default algorithm for news feeds. WhatsApp is going to offer calling service to anyone with an Internet connection, and Twitter is trying to eliminate the steps of reported abusive content by automatically hiding it from your timeline. With these developments and more, life is getting easier for everyone.

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Metter Media Social Report, April 3rd, 2015

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More than ever, social media channels are listening to the preferences and concerns of their users, and the result is a constant evolution of the apps and sites we love. This week, Twitter launched its homegrown alternative to Storify, and added promoted tweets to user profiles. Facebook targeted THOSE people on your newsfeed with a new service for parents, and Yik Yak founders discussed staying true to their niche following. Lastly, Snapchat execs addressed the concerns about privacy, bugs, and transparency in an exclusive and rare interview. Ch-ch-ch-changes!

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Metter Media Social Report, March 20th, 2015

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Social media capabilities are improving! This week, bitly announced deep linking for mobile apps, and Twitter partnered with a top music service so you can stream songs in your tweets. We also answer the big question – what is Facebook doing to adapt to new trends, both good and bad?

Finally, let’s look at some strategies to keep your cool around people on the Internet who make you want to set your computer on fire.

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When Brands Enter Fandoms

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In January, I wrote this post about @BrandsSayingBae, and how big brands on Twitter try too hard, try the wrong things, and come off the wrong way.

If you’re wondering if things have changed since that account went viral, they haven’t. 

The most diligent and recent offender? Italian-themed restaurant chain, Olive Garden, of course!

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