#MMSocialReport October 26, 2018

 

Halloween is just around the corner, are you hungry for some sweet, juicy information? Our MM Social Report has it all! Youtube is promising to be more transparent with their users, while Twitter is on the mission to improve on their conversation on their platform. Read what features other social media platforms are adding!

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Breakdown: Instagram Stories v. Snapchat Stories

It seems like just yesterday the entire internet was freaking out about Instagram stealing the stories function from Snapchat. People were laughing in the face of Instagram stories, convinced it wouldn’t be able to overtake the Goliath that is Snapchat.

 

Fast-forward two years later… and here we are. Snapchat stock has been plummeting, due to some posts by the ultimate influencers Rihanna and Kylie Jenner, and Instagram stories are blowing up with 400 million daily active users. They’ve even introduced new emoji reactions to the stories, similar to their parent company, Facebook. Internet influencers have been flocking from Snapchat to Instagram to reach their audience, simply because viewership is so much higher on the photo-sharing app rather than on the…other…photo-sharing app. In fact, many influencers have taken to posting the same stories taken and edited on Instagram to their public Snapchats. Many think that Instagram just has a better platform. But is that true?

Let’s dive in.

 

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Wanderlust or Wanderbust?

Whether you’re seeking travel tips, restaurant recommendations, fashion inspo, or your next healthy recipe — there are countless Instagram “influencer” accounts with thousands of followers that are managed by self-proclaimed experts in their fields. But how much of it is real? Do these influencers *actually* love these places/things or are they just being paid to share about them? The only way to find out: try it for yourself!

When planning a recent trip to Europe, I found myself — in true social media manager form — following a variety of city-specific influencers to find the most Instagrammable places & restaurants possible. After realizing what I had done, I made it a mission to seek out some of those spots, get my own Instagram-worthy shots — and find out if they were the real deal.

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#MMSocialReport July 20, 2018

In this week’s social report we’re celebrating World Emoji Day, a day where we can share our love for the little yellow faces that help us express ourselves better than we ever have before (seriously, how did we share gossip with our friends without the steaming tea emoji?)  The world truly embraced this day of emojis with the new iOS update featuring redheaded emojis (can we get a “finally!”), Twitter overflowing with love for the underappreciated aerial tram emoji, and Instagram adding emoji reacts to stories, a la Facebook. In addition to Emoji Day, the internet also celebrated Malala Yousafzai’s 21st birthday and her creation of an Instagram account! And while YouTube began to embrace the Twitter trend of hashtags, Twitter purged 70 million accounts. We’ve got the full roundup for you below:

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