Tag: Metter Media

Client Spotlight: Hotel Commonwealth

Hotel Commonwealth, the Official Hotel of the Boston Red Sox, is an independent boutique hotel in the heart of Kenmore Square, steps from Fenway Park and Boston University. Guests love Hotel Commonwealth for their unscripted hospitality and ‘of service’ mentality, not to mention large, comfortable guest rooms and award-winning on-site restaurants Eastern Standard and Island Creek Oyster Bar.

Hotel Commonwealth wanted to use social media to promote business while emphasizing their brand pillars with a local flavor. They started by doing it in-house, but soon realized they needed a professional agency to get the results they wanted.

Joey’s Area 51 Meme Roundup

The internet is a truly unpredictable beast. Just when you think you’ve seen it all — you haven’t. On any given day anything can be launched into the mainstream of cultural consciousness without warning; reaching everyone from your internet friends to your confused grandmother on Facebook.

What makes the viral Area 51 event so interesting is the fact that it has a specific date attached to it, earning it a place in the cultural narrative much longer than most one off viral jokes achieve — and, of course, plenty of memes. In honor of the truth being out there, here are my favorite Area 51 memes:

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5 Ways to Make Your “Unsexy” Business Look Good on Social

For any business, social media can be a crucial tool to help build brand awareness and earn customers. That being said, creating captivating content that helps engage an audience can be a challenge for many industries, especially ones that are highly regulated such as insurance, finance, and healthcare, to name a few. Luckily, there are still a few ways to create “sexy” and on-trend content even for the most “unsexy” of businesses. Here are five tips to help add a little flair to your feed:

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#MeetMetter: Sierra Unsworth, Hospitality Division Director

Get to know Sierra Unsworth: queen of accounts, lover of all things glitter, and ultimate strategist here at Metter Media. Sierra joined us in 2016 and has been blowing us away with her incredible ideas and drive since. Get to know one of our long-standing leaders:

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#MMIntern Spotlight: Shreya Katuri

Working with interns every semester is one of our favorite parts about life at Metter Media. Finding their talents, learning their personalities and developing their interests is all a part of our job as intern hosts at Metter Media. After four years of interns, we’re diving in to see where they are now, after Metter Media. Our next spotlight is Shreya Katuri, an expert in marketing and strategy who joined Metter Media in 2016 and continues to amaze us today. Continue reading and see what our #MMIntern Shreya is doing now.

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#MMSocialReport June 28, 2019

Social media can be hard to keep up with, but we gathered four of the most interesting news pieces of the week to help keep you updated. This week is all about muting Facebook users, using Twitter lists, seeing if you make it as Beyonce’s assistant, and finding Instagram-worthy locations. Happy reading!

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Kate From Maine: Kate Goes to Fenway

Kate Berry is one of our newest account managers at Metter Media. After moving to Boston from Maine, she’s made her own Boston Bucket List to ease into life as a new Bostonian. Follow along with her this summer as she explores all the city has to offer!

It all started with, “What’s a Sweetgreen?” That’s when I knew I was living in a whole new world — one full of Market Baskets and DoorDash. See, I’m from Central Maine where the whole town lost its shit when we got a Chick-fil-a. So, you can see why my whole world got rocked when I moved to Boston a few months ago. This is why I have set out on a journey to check off as many things as possible on my Boston bucket list. First on the list: a Red Sox game.

I’d be lying if I said this was my first game. I went to one when I was in elementary school, but the only thing I can remember is getting an ice cream in a helmet and what felt like a days-long trip in the car. I needed a real Fenway experience.

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Client Spotlight: The Chateau

Founded in 1933 by the Nocera family in Waltham, Massachusetts, the Chateau restaurant group now has 8 locations throughout Massachusetts. They pride themselves on their tradition of Italian family dining, friendly service, and quality food at reasonable prices, which has earned them a loyal customer base.

But, with their customers increasingly growing on Facebook, they wanted to best utilize social media to communicate all of their various weekly promotions. And as that customer base grows older, they wanted to figure out how to reach a younger, millennial audience and start a new generation of loyal diners (many of whom are now on Instagram). Metter Media was brought on to bring this 86-year-old Italian family restaurant’s online presence into the 21st century with a creative social media strategy.

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Client Spotlight: United Marble

United Marble is a family-owned and run marble purveyor and fabricator based in Watertown, Mass. Since 1987, United Marble has been New England’s preeminent natural stone company, providing material and installment for homes, corporate offices and more. We’re lucky to work with United Marble, bringing their long-running history to the forefront while keeping their voice fresh and exciting on social media.

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#MMIntern Spotlight: Rachelle del Aguila

Working with interns every semester is so much fun. Finding their talents, learning their personalities and developing their interests is all a part of our job as intern hosts at Metter Media. After four years of interns, we wanted to dive in and see where they are now. Rachelle del Aguila is one of our superstar interns, who joined our team in 2015 and brought endless amounts of dedication, strategy, and passion to our intern team. Continue reading and see what our #MMIntern Rachelle is doing now.

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