Client Spotlight: Hotel Commonwealth

Hotel Commonwealth, the Official Hotel of the Boston Red Sox, is an independent boutique hotel in the heart of Kenmore Square, steps from Fenway Park and Boston University. Guests love Hotel Commonwealth for their unscripted hospitality and ‘of service’ mentality, not to mention large, comfortable guest rooms and award-winning on-site restaurants Eastern Standard and Island Creek Oyster Bar.

Hotel Commonwealth wanted to use social media to promote business while emphasizing their brand pillars with a local flavor. They started by doing it in-house, but soon realized they needed a professional agency to get the results they wanted. 

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Joey’s Area 51 Meme Roundup

The internet is a truly unpredictable beast. Just when you think you’ve seen it all — you haven’t. On any given day anything can be launched into the mainstream of cultural consciousness without warning; reaching everyone from your internet friends to your confused grandmother on Facebook.

What makes the viral Area 51 event so interesting is the fact that it has a specific date attached to it, earning it a place in the cultural narrative much longer than most one off viral jokes achieve — and, of course, plenty of memes. In honor of the truth being out there, here are my favorite Area 51 memes:

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5 Ways to Make Your “Unsexy” Business Look Good on Social

For any business, social media can be a crucial tool to help build brand awareness and earn customers. That being said, creating captivating content that helps engage an audience can be a challenge for many industries, especially ones that are highly regulated such as insurance, finance, and healthcare, to name a few. Luckily, there are still a few ways to create “sexy” and on-trend content even for the most “unsexy” of businesses. Here are five tips to help add a little flair to your feed:

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#MMSocialReport July 19, 2019

We landed on the moon 50 years ago using computers that occupied entire rooms. Today, we possess more computing power than was used to land us on the moon, and using it to connect with each other in unexpected ways. Like using lobster emojis to bring awareness to social issues, creating convincing videos using Artificial Intelligence, and finding out how we look when we’re old. Read on for everything cool that happened this week on social media!

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Joey’s Weekly Game of Thrones Meme Roundup

Our culture is producing content at an increasingly fast rate every year, which allows content creators to cater to more varied niches and interest groups. It’s likely that your friend has binged at least three or four TV shows you’ve never even heard of. Someone’s favorite movie may be something you’ve never seen a trailer for. However, in the summer of 1976 when Spielberg’s Jaws was released, everyone from your grandmother to your college roommate would have seen it, if not at the very least been aware of the film’s existence. As we create more and more content it seems like the big cultural ‘must sees’ are coming fewer and farther in between simply because there’s just so much to see.

That’s why this last season of Game of Thrones feels so special. It feels like the last remaining bastion from the era of “appointment television” coming to an end. Aside from Game of Thrones, an awards ceremony, or a sporting event, what was the last thing you remember saying “Did you see x last night” in reference to the following day to a co worker or classmate? Game of Thrones is seemingly the last scripted cultural phenomenon that fans tune in to watch on a weekly basis, live tweeting, sharing theories, and of course — since it’s 2019 — memes.

Memes have become such a ubiquitous part of the cultural conversation in the digital age we live in, so naturally, one of the largest pieces of pop culture coming to an end is an extremely memeable affair. In honor of Game of Thrones coming to an end I will be rounding up and discussing my favorite memes from the week that follows each new episode until the finale. After all, the night is dark and full of terrors, so here are some memes:

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5 Instagram Accounts We’re Loving This Month

We’re big on inspiration here at Metter Media … and in the world of social media, there’s plenty of it to go around. With over 95 million images being posted to Instagram every single day, why would you not look to this platform as a source of inspo? I mean, that is A LOT of content… and within that content, a lot of really great ideas. There’s absolutely nothing wrong with taking someone’s idea, figuring out how you could make it work for your brand or client, and then tweaking it so it’s something totally new and brilliant. Sometimes a little dose of inspo from someone else is all you need to get those creative juices flowing.

From incredibly witty campaigns to gorgeously crafted aesthetics, here are some accounts we can’t get enough of this month on Instagram:

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