Breakdown: Instagram Stories v. Snapchat Stories

It seems like just yesterday the entire internet was freaking out about Instagram stealing the stories function from Snapchat. People were laughing in the face of Instagram stories, convinced it wouldn’t be able to overtake the Goliath that is Snapchat.

 

Fast-forward two years later… and here we are. Snapchat stock has been plummeting, due to some posts by the ultimate influencers Rihanna and Kylie Jenner, and Instagram stories are blowing up with 400 million daily active users. They’ve even introduced new emoji reactions to the stories, similar to their parent company, Facebook. Internet influencers have been flocking from Snapchat to Instagram to reach their audience, simply because viewership is so much higher on the photo-sharing app rather than on the…other…photo-sharing app. In fact, many influencers have taken to posting the same stories taken and edited on Instagram to their public Snapchats. Many think that Instagram just has a better platform. But is that true?

Let’s dive in.

 

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#MMSocialReport July 13, 2018

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It’s Friday the 13th, and your social media luck may just be running out! Twitter is deleting locked accounts and causing you to lose followers… Facebook is plotting to take over your feed with yet more advertising… and Instagram is introducing interrogation torture with it’s new question sticker. The positive is that Friday the 13th is just one day, and your luck will change, just as the magical world of social media is ever-changing! However, our “goal” is to lift your spirits and not bring you down. And speaking of goals, don’t miss our tribute to the FIFA World Cup in our kick (we mean pick) of the week! That’s enough small talk – here’s what went down this week in the world of social media:

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#MMSocialReport June 22, 2018

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This week the social media world has been all about the unexpected — including Facebook focusing on streaming for gamers, Snapchat (finally) borrowing features from Instagram, and Instagram’s big release of their new app ‘IGTV.’ It appears that social media providers are now focusing on growth and change and revealing some big surprises that are shocking the Internet! Speaking of shocking the Internet, let’s talk about our Pick of the Week! To recap this wild week, here are the top 5 social media news stories:

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